Prevention campaign
Let’s share the right habits wherever skiers go.
A simple, positive campaign with one shared goal: reducing accidents. Its message: “Learn the mountain.” At the resort, at the counter, at the table or at the hotel reception. Let’s learn and help others learn, so that everyone can enjoy the mountains.
I’m a resort
The free kit, or a campaign in your own colours.
See the offer for resortsI’m a business
Rental shop, sports shop, mountain restaurant, hotel: the kit is free.
See the offer for businesses
No lecturing, no more speeches.
Prevention works when it makes people want to take part. Our messages are short, positive and invite skiers to take the Essentiel.
What it is
- Positive
- Modern
- Useful
- Easy to display
What it isn’t
- A lecture
- A patronising campaign
- Yet another speech
The free kit
Everything’s ready. Just put it up.
- Posters with a QR code
- Stickers with a QR code, for a shop window, a counter or a table
- Visuals for your social media
- A video loop for your screens
Ready to use, in several languages. The QR code takes skiers to the Essentiel, Skitrust’s quick refresher on the rules and the right habits.
Get the kitI’m a business
A useful message, at the right moment.
When you hand over skis, serve a coffee or give back a key, a reminder of the right habits takes a second. The kit gives you the materials, without changing the way you work.
- Rental shops: when handing over equipment
- Sports shops: at the till and in the window
- Mountain restaurants: on the tables and at the counter
- Hotels: at reception and on screens
Would you also like to offer a perk to Skitrust validated members?Become a partner
I’m a resort
Your resort. Your messages. Your campaign.
Start with the free kit. To go further, we adapt the campaign to your identity, your audiences and your priorities. Your local businesses can join the campaign with the same kit.
- Your visuals, your brand guidelines, your logo
- Your messages, in your languages
- Dedicated content in the Skitrust app
- Quizzes and challenges
- Activities and events at the resort
- A campaign on your social media
Personalised version: on quotation.
In three steps.
01
Tell us who you are
Resort or business, and where you are. Two minutes is all it takes.
02
Get your kit
Posters, stickers, visuals and video, ready to use.
03
Put it up, skiers scan
The QR code takes them to the Essentiel. They earn their first metres, and you show that you are working with Skitrust to reduce accidents.
The Skitrust card
Scan your customers’ cards. Welcome them at their level.
Members show their Skitrust card, in their Wallet or in the app. One scan shows their profile: status, level, language. At the rental counter, the ski school desk or the ticket office, the welcome and the advice fit the person.
- The right equipment and the right advice, for their level
- A welcome in your customer’s language
- Offers suited to their profile and level, if you wish
Only the public profile is shown. Adaptive skiing information stays private, and a child has no public QR code.
Shall we launch the campaign with you?
The kit is free. The personalised version is built with your teams.


